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Spencer Krug is central to a handful of projects (Sunset Rubdown, Wolf Parade, Moonface, Swan Lake), and has been on a number of labels (Sub Pop, Jagjaguwar, Paper Bag, Royal Mountain, Global Symphonic, Absolutely Kosher.) Pronounced Kroog is the self-made label on which he now releases new music under his own name, as well as reissues from past projects.